304 North Cardinal St.
Dorchester Center, MA 02124

Work Hours
Monday to Friday: 7AM - 7PM
Weekend: 10AM - 5PM

Our story

Let’s Change How We Manage Business

Trust Blu Foundation is a non-profit organisation that aims to reduce unemployment and inequality in South Africa by enabling the growth of informal, micro, and small enterprises. We leverage Blue Label’s technology, expertise, and reach to help other non-profit organisations amplify their impact to facilitate economic inclusion.

Message from the foundation CEO:

The Trust Blu Foundation looks forward to bringing about positive change and support to all our stakeholders in the business sector, government, change makers and communities we serve. We are grateful for the opportunity to work closely with all our strategic partners to contribute towards transformation, youth employment, skills development, sports development, promoting digital transformation, supporting ESG and sustainable development goals in South Africa. On behalf of our Board of Directors, we are excited and look forward to working with all our stakeholders in implemenitng our 2023-2026 strategic goals of bringing in positive growth in the South African economy.

Trust Blu Foundation is a non-profit organisation

that aims to reduce unemployment and inequality of opportunity in South Africa by enabling informal, micro and small enterprises to grow. We leverage Blue Label’s technology, expertise and reach to help non-profit organisations and social enterprises to amplify their impact and facilitate economic inclusion.

Our goal is to create an enabling environment for informal, micro and small enterprises to thrive and to facilitate economic opportunity for youth and entrepreneurs from disadvantaged communities. We partner with non-profit organisations, social enterprises, large companies and the government to achieve our socioeconomic development objectives.


Cedza Dlamini has a degree in International Relations and Political Science from Tufts University in Boston, Massachusetts, in the USA. He has a strong interest in international affairs, developmental finance, youth deelopment, governance and social entrepreneurship. He has been working with the United Nations since 2004 where he was appointed an activist and spokesperson for the  United nations Millenium develpment Goals (MDGs) and Sustainable Development Goals (SDGs).

Here are key highlights of his Bio and background:

  • Appointed Managing Director of Trust Blu Foundation (TBF) in September 2022
  • Prior to Trust Bu Foundation, he founded the Ubuntu Institute Social Enterprise, which he ran and managed for 15 years.
  • Has worked on national youth development strategies with the National Youth Development Agency (NYDA) and various funding agencies including DFI institutions (DBSA, IDC, SEFA), Multi-lateral funding agencies (USAID, DFID, GIZ, JICA), Corporate CSI entities (Kellogg Foundation, Ford Foundation, Coca-Cola Foundations)
  • Has worked with the major job creation programmes in South Africa (National Treasury Jobs Fund, YES programme, JIPSA) as an implementor of large scale job creation programmes over the last 15 years.
  • As Managing Director of Trust Blu Foundation, he is is leading strategic Skills Development programmes for youth, SMME Development and funding CSI programmes for poverty and unemployment alleviation programmes.
  • He is responsible for leading TBF fundraising campaigns and creating strategic partnerships on behalf of TBF.
  • At a Global Level, was appointed spokesperson for UN Millennium Development Goals in Dakar, Senegal in 2004.
  • Appointed as a Board member, South African Chamber of Commerce in America, New York (2007-2010)
  • Appointed as an International board member, Operation Hope Inc (Financial Literacy NPO), USA (2007-2012)
  • Appointed as a International board member, Taking IT Global, Canada (2007-2011) an NPO promoting 4IR skills and Fintech programmes for Global Youth.

Fund Management

Impact Investing

SMME Development

Mentoring and Coaching

Infrastructure Development

B-BBEE Advisory

Our approach

We believe in the need for a coordinated approach to maximising the outcomes from social investment. It should be recognised that public and private sector partners are doing outstanding work to uplift people and communities. 

At Blue Label, we see investing in ICT and bridging the digital divide as one of the pillars of a more inclusive digital society. Our programmes and initiatives draws on the group’s technology and innovation to fast-track socioeconomic transformation. 

Our impact by numbers

Beneficiary Organizations
Funding Disbursed First Year 2022
0 Mil
Beneficiaries are BEE level 1
0 %
Funding organizations

Always looking to collaborate